Thursday’s Daily Deal round-up: JD Sports deal for Welsh soccer

Another instalment of digested sports industry partnerships.

Thursday’s Daily Deal round-up: JD Sports deal for Welsh soccer

Soccer: Manchester-based sports clothing retailer JD Sports Fashion has become the naming rights partner of the Welsh Premier League in a three-year deal. The division will be known as the JD Welsh  Premier League for the 2017/18, 18/19 and 19/20 seasons. JD is also a sponsor of the Football Association of Wales' (FAW) Welsh Cup. The Welsh Premier League is the top flight of domestic soccer in Wales, although the country's biggest clubs – Swansea City, Cardiff City and Wrexham - compete in the English leagues.

Golf: Irish broadcaster Eir Sport has acquired the rights to show the 2017 US PGA Championship at Quail Hollow. The network will air all four days of the event, where Northern Irishman Rory McIlroy will be attempting to win the final major of the year for a third time.

College sports: Eagles Sports Properties, the Learfield-owned multimedia rights holder for Eastern Washington University Athletics, has reached an agreement to extend the college's relationship with radio station KXLY. The station will continue to air live coverage of Eagles men's football and basketball games.

Triathlon: Digital sports media business Play Sports Network (PSN) has launched the Global Triathlon Network (GTN), a new YouTube channel aimed at triathletes and dedicated to coverage of Ironman race and other triathlon events worldwide. The channel complements PSN's existing properties, the Global Cycling Network and Global Mountain Bike Network.

Netball: Beach Netball, a new initiative started in Australia that adapts netball to be played on beaches, has added pharmacy chain Chemist Warehouse to its roster of sponsors, which already includes drinks brand Red Bull and James Cook University Australia.

Squash: Laura Massaro, the world's number four-ranked female squash player, has partnered with CSH Transport. The logistics company's logo will appear on the Briton's kit throughout the 2017 season, including at the PSA World Squash Championships in Manchester in December.