College sports: Facebook has reached an agreement with 24/7 sports broadcaster Stadium to exclusively stream 15 National Collegiate Athletic Association (NCAA) football games. Stadium holds the rights to the matches and will produce them specifically for the social media platform, meaning they will not air on TV or anywhere else online.
More college sports: US supermarket chain H-E-B Grocery Stores has agreed a two-year deal with the University of Texas at San Antonio (USTA) Roadrunners to be the title sponsor of the college football team’s annual rivalry fixture against Texas State University.
Rugby league: The organisers of the upcoming Rugby League World Cup have named Hertz as the official car rental partner of the tournament, which is being held across Australia, New Zealand and Papa New Guinea between 26th October and 2nd December.
Table tennis: The International Table Tennis Federation (ITTF) has announced that London will host the 2018 ITTF Team World Cup. The annual event, which will feature 12 men’s and 12 women’s teams, will be staged at the Copper Box Arena in the British capital’s Queen Elizabeth Olympic Park between 22nd and 25th February 2018.
Commonwealth Games: Wooden sports floor manufacturer Aura and cleaning services company Incognitus have been confirmed as the latest sponsors of the 2018 Commonwealth Games in Gold Coast, Australia.
Rugby union: Specialist rugby equipment manufacturer Gilbert will be the official match ball partner of the recently rebranded Guinness Pro14 pan-European league. The top-tier competition, formerly the Pro12, is comprised of teams from Wales, Scotland, Ireland and Italy, and added South African teams the Toyota Cheetahs and Southern Kings from the 2017/18 season following their omission from the southern hemisphere’s Super Rugby.
More rugby union: Recently relegated second-tier English rugby union team Bristol have confirmed that central heating installation company BS3 Services will sponsor their home and away shorts for the duration of the 2017/18 Greene King IPA Championship season.
Basketball: US pay-TV broadcaster Fox Sports has extended its media rights deal with the Big3 three-on-three basketball league for a further year. The competition, which features former National Basketball Association (NBA) players, was co-founded in January by American rapper and actor Ice Cube and entertainment executive Jeff Kwatinetz.
Australian rules football: Carlton FC have become the first Australian Football League (AFL) side to partner with Uber and its subsidiary UberEATS. The taxi service will work with the club to enhance the pick-up and drop-off experience for Blues fans, while UberEATS will be distributing AUS$20,000 worth of credit to selected Carlton members to celebrate the partnership.
Soccer: Second-tier German soccer club FC Nürnberg have extended their long-term partnership with Lotto Bayern. Bavaria’s state lottery administration will continue to enjoy extensive brand exposure at the 2. Bundesliga side’s Max Morlock Stadion until the end of the 2018/19 season.
More German soccer: Dynamo Dresden, another 2. Bundesliga team, have renewed their regional partnership with dairy product brand Sachsenmilch. The two parties will collaborate on a number of activations to benefit the local community.
Ice hockey: Pan-European broadcaster Eurosport has secured the rights in Poland to show fixtures featuring Polish teams during the upcoming Champions Hockey League (CHL) season. The competition comprises of the best 32 ice hockey teams from across Europe, and games will be available on Eurosport 2 and the Eurosport Player OTT service.
Motorsport: 20-year-old British Touring Car Championship driver Aiden Moffat has become a brand ambassador for watch brand Sevenfriday.