Thursday’s Daily Deal Round-Up: Cricket, hockey and more

A slate of deals from across the industry.

Thursday’s Daily Deal Round-Up: Cricket, hockey and more

Cricket: Sussex County Cricket Club have expanded their partnership with Boundless, a leisure organisation for public sector workers and civil servants in the UK. The club's T20 Blast side, the Sussex Sharks, will wear Boundless' logo on their shirts for the next three editions of the English Twenty20 tournament.

More cricket: Sussex's county rivals Somerset have announced a tie-up with with One Step Recruitment. The agreement will see the two organisations working together for the next two years, with One Step becoming the official recruitment partner of the club.

Hockey: Logistics and distribution company Crossroads has renewed its associate sponsorship agreement with the South African Hockey Association (Saha). Crossroads will support the men's national hockey team as they compete in the 2018 FIH Hockey World Cup in India.

Motorcycling: Japanese tyre manufacturer the Yokohama Tire Corporation has become the title sponsor of the 2018 Yokohama Sonora Rally, the ‘hardcore off-road’ motorbike race held in Mexico's Sonora Desert. Next year's edition takes place from 19th to 23rd March.

Motorsport: Automotive parts supplier Melling Performance will sponsor National Hot Rod Association (NHRA) driver Erica Enders at 16 drag races in 2018, after striking a deal with Elite Motorsports team owner Richard Freeman.

Also in motorsport: Nascar Camping World Truck Series team Young's Motorsport has confirmed that United Rentals will work as the primary sponsor of Austin Hill's number two Ford F150. The deal covers the next two races in the series, at Texas Motor Speedway on 3rd November and Phoenix International Raceway the following week.

Gymnastics: British Gymnastics has appointed specialist sports agency Run Communications to help drive ticket sales for next year's World Cup event in Birmingham.