Thursday’s Daily Deal Round-Up: Bears’ suite deal and more

Heading into Easter with the industry bulletin.

Thursday’s Daily Deal Round-Up: Bears’ suite deal and more

Football: The National Football League's (NFL) Chicago Bears have sold the naming rights to the premium suite section at their Soldier Field home ground to IT company Proven Business Systems. The locally based firm will replace insurance group Zurich in a five-year deal which includes branding on the east facade of the stadium wall and at events including the Bears' 5km fun run event in June. No financial terms were released but Crain's Chicago Business reports that, as a top-tier sponsor, Proven Business Systems may be contributing a seven-figure sum's worth of cash and value-in-kind.

Cricket: The International Cricket Council (ICC) has approved the staging of Caribbean Premier League (CPL) Twenty20 fixtures in Florida, USA for the second successive year. Four games are expected to be played at Central Broward Regional Park in Fort Lauderdale across 5th and 6th August.

Rugby: Irish rugby union club Connacht Rugby have agreed a new three-year jersey sponsorship deal with Portwest. The outdoor wear and workwear company's logo will appear on the Pro12 side's playing shirts.

Also in rugby: Australian retailer Harvey Norman has agreed a partnership with New South Wales Rugby League (NSWRL) and Queensland Rugby League (QRL) to support development pathways for female players from under-six level to open representative competition.

Tennis: Sky Sport has secured the Italian broadcast rights to the Internazionali BNL d'Italia men's tennis tournament. The event, part of the elite ATP Masters 1000 series, will be played from 15th to 21st May.

Australian rules football: The Australian Football League's (AFL) Western Bulldogs have agreed a three-year partnership with Powercor. The electricity distribution network will put its name to the Bulldogs' Next Generation Academy, and will also support the Australian rules football club's flagship community programme and AFL Women's team.

Horse racing: Specialist UK horse racing publication the Racing Post has become the sponsor of the Champion Bumper at Ireland's Punchestown Festival. The race carries a €100,000 purse and will take place on 27th April.