Rugby league: German satellite pay-TV channel ProSiebenSat.1 has acquired the media rights to the 2017 Rugby League World Cup, which takes place in Australia, New Zealand and Papua New Guinea later this month.
Rugby union: Fiji Airways, the national carrier of the Pacific nation, has become the naming rights partner of Fiji's national rugby union teams in a deal that includes both mens and women's seven and 15-a-side squads, as well as the country's referees.
Skiing: The Swiss ski resort of Lenzerheide has been selected as the location for the Audi FIS Ski World Cup Finals 2021.
Motorsports: Technology education company Everfi has become the primary sponsor of Josh Reaume's number 50 Chevrolet at the Fred's 250 Nascar Camping World Truck Series race, which takes place at the Talladega Superspeedway this weekend.
Martial arts: The Invicta Fighting Championships, the world's primary women-only MMA promotion, has entered into a partnership with Pancrase, a Japanese promotion, to allow athletes to swap between the two rosters. Both organisations' events are streamed live via UFC Fight Pass.
Soccer: Musco Lighting has been named as the official stadium, complex and field lighting supplier of all United Soccer Leagues (USL) competitions, including the USL itself - the second-tier of professional soccer in the USA - and the newly lauched USL Division III.
Esports: The Eleague, a joint venture esports competition operated by broadcaster Turner and agency IMG, has named Kellogg’s Cheez-It brand as a main sponsor. Cheez-It will be the sponsor of the ELeague Players’ lounge and its branding will be integrated into all Eleague broadcasts.