Major League Baseball Advanced Media (MLBAM) has agreed a partnership with The Whistle, a sports media platform for young people.
The Whistle will be entitled to develop exclusive online MLB content with the assistance of MLBAM, including mobile apps, videos and other digital products. Other sporting organisations to be content partners and equity holders in The Whistle include the NFL, PGA Tour and US Soccer.
Martin Keely, the senior vice president of partner solutions at MLBAM, said: "The Whistle is an important platform for young fans to inspire them through the sports they play and the teams and athletes they follow every day. We are proud to collaborate with The Whistle and play a role in developing meaningful, relevant content and engaging applications that deliver on their mission."
"This new partnership gives us direct access to America's pastime and some of the most compelling athletes you will find in any sport," added Jeff Urban, co-founder of The Whistle. "It also gives millions of young fans the chance to be inspired by and instructed in the individual strength, skill and commitment required to perform at pro levels."