The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery.
The distiller’s beverages will be available in the Nissan Stadium throughout the Titans’ home games.
Under the new agreement, the Tennessee-based company will see its branding made visible within the arena, and its cocktails served at several bars and suites throughout the venue.
“Nothing screams Tennessee spirit more than Titans football and Ole Smoky Moonshine,” said Ralph Ockenfels, vice president of marketing for the Tennessee Titans. “The state pride we see amongst our fans is remarkable and we are confident they will enjoy sipping on ‘shine during the games.”
“We could not be more excited to work with the Titans,” says Robert Hall chief executive of Ole Smoky. “This is the first time Ole Smoky has worked with an NFL team and we foresee great success for the two Tennessee-based brands.”
The Tennessee Titans are third in the NFL’s AFC South division after two wins and two defeats in the 2017 season. The team lost 57-14 to the Houston Texans on 1st October, and will be looking to turn things around when they face the Miami Dolphins on Sunday.