Telstra has been named as the latest partner of this year’s Rugby League World Cup.
The Australian company will serve as the flagship event’s official telecommunications and technology partner.
As part of the deal, Telstra will receive brand exposure throughout tournament venues on virtual and LED signage.
Andrew Hill, chief executive of the 2017 Rugby League World Cup’s organising committee, said: “We are delighted to welcome Telstra as the official telecommunications and technology partner of this year’s Rugby League World Cup.
“We are excited to be working with Telstra and our other commercial partners to deliver the best ever Rugby League World Cup, an event that will celebrate the game, inspire communities and entertain the world.”
Joe Pollard, Telstra’s group executive of media and marketing, added: “Sport is part of our DNA at Telstra and it’s fantastic to be able to extend our support of rugby league through our partnership with this year’s Rugby League World Cup. The event will be passionately supported across the country; at the games and via our broadcast partnership with the Seven Network.”
The 2017 Rugby League World Cup will feature 14 national teams, and is being co-hosted by Australia and New Zealand, with three pool matches set to be played in Papua New Guinea. The tournament gets underway on 27th October before concluding on 2nd December.