Telmex sponsorship brings Mexican driver to Sauber

05 October 2010 | Posted in Sponsorship, Motorsport, Top Story, | By Michael Long

Telmex sponsorship brings Mexican driver to Sauber

The Sauber Formula One Team has confirmed that the Mexican telecommunications company Telmex will have "a significant presence" on the livery of next year's Formula One car, according to team owner Peter Sauber.

Owned by Carlos Slim, thought to be the world's wealthiest person with a net worth of approximately US$60 billion dollars, Telmex's new sponsorship of Sauber is reportedly worth US$20.6 million over a two-year period. Exactly where the Telmex logo will appear is as yet unknown, but the company will expect highly visible branding.

Additionally, as part of the deal Mexican GP2 driver Sergio Perez will join the team next year partnering Kamui Kobayashi and becoming the first Mexican driver in the sport since Hector Rebaque. Perez has been part of Escuderia Telmex, the company's motorsport arm, and finished runner up to Maldonado in this year's GP2 Series.

"Sauber has been not only a very successful racing team but also a strong talent developer of some of the most recognised names in racing since their early stages, as well as one of the most respected people in the sport. Their decision of having Sergio with them is very significant on his career to become a top driver representing Mexico. For Telmex and our racing project Escuderia Telmex, it's a great step forward, and we feel very proud to be able to consolidate these years of work for having a Mexican driver in Formula One with Sauber Motorsport," Slim said.

Team principal, Peter Sauber, added: "Telmex has been involved in motor sport for a number of years already and support drivers in various race series. Now they are making the key step up into the top category of motor racing and we are happy and proud that they are taking this step with us."

Regarding the new deal 21-year-old Perez said, “Formula One is the dream of every young racing driver. And now this dream is about to come true for me. Although I’m very much aware that this is also a big challenge and responsibility, I’m happy to accept that and am proud to be representing my country in the highest category of motor racing. I would like to thank Peter Sauber for the faith he’s shown in me, and I’ll do everything I can to make the most of this wonderful opportunity.”

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Contract Details

  • Length of contract: 2 years
  • Annualised value: US$10.3 million
  • Overall value: US$10.3 million
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