TBC 2018: Vuj, IBM and Bayern… highlights from the stage

A selection of the best quotes from our speakers at this year's event.

TBC 2018: Vuj, IBM and Bayern… highlights from the stage

SportsPro TBC saw a variety of the industry’s most influential minds together to lead a day of high-level discussion and interesting insights into the world of sponsorship and marketing.

With speakers from IBM, Roc Nation, Copa90 and more here are our favourite quotes from over TBC 2018 's two days at Lord's Cricket Ground.

We opened up with Jeremy Waite, IBM's chief strategy officer, telling delegates about the imminent artificial intelligence (AI) revolution coming in marketing.

After demonstrating the power of IBM's Watson platform, he described the benefits to early adopters: "Looking at how small teams can compete at a large scale, this technology levels the playing field for everyone, and trying to find a creative use of AI with whatever data set you've got helps teams to do that."

World Surf League (WSL) chief executive Sophie Goldschmidt, speaking on ‘The shifting landscape of sponsorship: the age of engagement’ panel offered some insight into how metrics is putting organisations under pressure from partners: "We're under a lot more pressure now because of measuring, so there's a demand for rights holders to demonstrate that they're providing their partners with value."

Scott Tilton, Hookit co-founder and president, was on the same panel and revealed how they work with partners to ensure they are getting a good deal.

Roc Nation’s enigmatic president Michael Yormark gave an entertaining presentation on how his agency is disrupting the landscape.

Nick Speakman, founder of social media success story Sporf, gave away some secrets of success on the 'Making the most of fan and influencer generated content' panel.

Georgina Lewis, head of marketing, the Football Association (FA), offered her thoughts on some of the off-field successes enjoyed the English soccer body during the World Cup:

On day two, one of the early highlights came from Benjamin Stoll, head of digital strategy, platforms and innovation at Bayern Munich.

As the conference split into three streams there was a lot of interest in the session with Twitter’s EMEA content and partnerships lead, Lee LeBorgne, who was impressing the platform’s evolving profile on to delegates.

In the sponsorship stream, Joe Hills, strategic partnerships director at Triggerfish, on how best to capture the interest of esports fans.

Post-lunch there was a definite star of the show as Copa90’s David Vujanic took to the stage alongside chief executive James Kirkham.

His thoughts on time, definitely raised some eyebrows.

Later on, Zarah Al-Kudcy, who works in commercial partnerships at Formula One, revealed how even small tweaks in approach lead to increased exposure for brands: