SportsPro

Talksport confirms deal to broadcast 2014 World Cup

15 November 2013 | Posted in Broadcast, Soccer, Europe, | By David Cushnan

Talksport has signed an agreement with Fifa to broadcast live commentary of every game at next year's World Cup in Brazil in the UK.

The London-based broadcaster has been formally designated as a licensed radio broadcaster for the tournament, which begins on 12th June.

The BBC already had a deal in place to broadcast the tournament in the UK on its Radio 5 Live network. The BBC and ITV will share the television rights in the country.

Calum Macaulay, Talksport's managing director, said: "For both our existing and potential new commercial partners this agreement is great news and reflects Talksport's continued investment in our product and our desire to grow bigger upmarket sports audiences across all of our platforms – on air, online, on mobile and on social media.”

Niclas Ericson, Fifa's director of TV, added: “Fifa looks forward to working with Talksport next year, so that radio listeners across the United Kingdom can experience all the excitement and drama of the 2014 Fifa World Cup Brazil. Radio continues to play a huge part in Fifa’s commitment to bring the greatest sports event to the widest possible audience across the world.”

England qualified for the 2014 tournament last month, the only one of the four Home Nations to do so.

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