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T-Mobile title sponsor the Polish Ekstraklasa

22 July 2011 | Posted in Sponsorship, Soccer, Europe | By James Emmett

T-Mobile has signed a two-year deal to become the title sponsor of the Polish Football league, known as the Ekstraklasa.

Though financial terms of the agreement were not released, Polish media is reporting that T-Mobile’s commitment is thought to be worth US$7.2 million annually.

To mark the new sponsorship, a logo which combines both the T-Mobile and Ekstraklasa brands has been released.

T-Mobile has also revealed plans to promote the use of new technologies within the game as well as offering football fans a series of promotional deals.
 

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