T-Mobile title sponsor the Polish Ekstraklasa
T-Mobile has signed a two-year deal to become the title sponsor of the Polish Football league, known as the Ekstraklasa.
Though financial terms of the agreement were not released, Polish media is reporting that T-Mobile’s commitment is thought to be worth US$7.2 million annually.
To mark the new sponsorship, a logo which combines both the T-Mobile and Ekstraklasa brands has been released.
T-Mobile has also revealed plans to promote the use of new technologies within the game as well as offering football fans a series of promotional deals.