Sydney FC take a gamble with The Star

Australian soccer side partner with casino company.

Sydney FC take a gamble with The Star

Australian soccer champions Sydney FC have announced a shirt sponsorship deal with the Star Entertainment Group.

The two-year deal will see the gaming company’s Sydney casino become the club’s front-of-shirt sponsor in a deal reported by  the Sydney Morning Herald newspaper to be worth nearly AUS$900,000 (US$510,000) per season.

The Star also has sponsorship agreements with the New South Wales Rugby League (NSWRL) and rugby league team the NSW Blues, Australian Football League (AFL) side Sydney Swans, Big Bash League cricket team Sydney Sixers, the Australian Turf Club horse racing venue in Sydney, and the Australian Open golf tournament.

"I am delighted to be announcing this partnership and to be welcoming The Star Sydney into the Sky Blues family for the next two years," said Sydney chairman Scott Barlow. "We are two of Sydney's most iconic brands coming together. The Star and Sydney FC are companies dedicated to providing premium entertainment to all Sydney-siders. We believe it is a great fit and we're excited by the opportunities it presents."

Sydney FC won the A-League in the 2016/17 season and have won both of their opening games in 2017/18. They beat Wellington Phoenix 3-2 at home on 15th October, and host the Western City Wanderers on Saturday.