English soccer club Swindon Town have sold the naming rights to their home stadium to The Energy Checking Company Ltd.
The deal sees The County Ground, home to the League Two side since 1896, renamed as The Energy Check County Ground. Financial terms and the duration of the deal have not been disclosed.
Under the deal, Energy Check branding will be displayed prominently throughout the 15,728-capacity, all-seater stadium, while the two parties will work together to reduce the venue’s energy consumption.
The Energy Check is an energy consultancy firm that operates in the UK, Republic of Ireland, France and the USA.
"I would like to welcome The Energy Check as a major sponsor of the football club and we look forward to a long and successful partnership together," said Swindon Town chief executive Steve Anderson.
"This deal represents a significant move forward commercially for the football club and sustainability. The rebranding of stadiums within top flight football has been happening for over a decade and we felt that the time had come to explore such opportunities for Swindon Town.”
Swindon Town currently sit 12th in League Two, the fourth tier of English soccer.