Sweet deal for Nationals and Mars

Candy bar manufacturer agrees multi-year deal to sponsor American baseball team.

Sweet deal for Nationals and Mars

Major League Baseball’s (MLB) Washington Nationals have agreed a multi-year sponsorship deal with candy manufacturer Mars.

Under the terms of the agreement, the Virginia-based company will promote several of its brands including Skittles and M&M’s around the franchise’s Nationals Park stadium. Mars will be able to advertise on the venue’s outfield wall in addition to having rotational home plate and scoreboard signage.

The agreement is part of the Nationals’ wider search for a naming rights partner for Nationals Park. Financial terms of the deal were not disclosed.

Valerie Camillo, chief revenue and marketing officer for the Nationals, said: “We’ve been going through a rigorous effort to identify potential companies of interest for the naming rights opportunity, and while that process is still ongoing, it has yielded fruits in other ways such as this partnership with Mars, and this is a really significant deal for us.”

William Clements, vice president of sponsorships and sports marketing for Mars Chocolate North America, added:  “This is our home market, and we’re really looking to deepen our ties to the DC community and let people know we’re part of this community.”

The Nationals are currently top of the National League East, despite losing 2-1 to the Los Angeles Dodgers on Wednesday night.