SV Sandhausen has announced that international sports marketing agency Infront Sports & Media will serve as the 2. Bundesliga club's exclusive marketing partner until at least 2016.
Under terms of the four-year deal, financial details of which were not released, Infront will handle all of the recently promoted German soccer team's major commercial rights.
According to an official press release, 'The engagement includes the main sponsor and kit supplier package, the entire stadium advertising as well as the hospitality areas of the Hardtwaldstadion.'
As part of the agreement and Infront team will take up residence at SV Sandhausen's head offices.
“As one of the leading marketing companies in German and international football, Infront has a wealth of experience from which SV Sandhausen will be able to benefit in the future," said SV Sandhausen president Jürgen Machmeier. "It is for this reason that – for the marketing and exploitation of all our rights – we are trusting in the support and know-how of Infront. We are confident that in close co-operation, we will succeed in establishing SV Sandhausen in the 2. Bundesliga, both on the sportive and economical side, as well as to exploit our marketing potential.”
Infront Germany managing director Reinhardt Weinberger added, "Thanks to the great popularity of football in Germany, clubs and commercial partners benefit already in the 2. Bundesliga from nation-wide visibility and high media interest. With the promotion as leader of the 3. Liga, SV Sandhausen has demonstrated its ambitions in German football and we will do our upmost in this partnership to contribute to the successful development of the club. With the optimised marketing and advertising concept, SV Sandhausen and Infront are now offering an attractive platform for brand communication to local and national companies.”