SV Darmstadt 98 and Ufa Sports pen advertising deal

Agency to market club’s perimeter board advertising.

SV Darmstadt 98 and Ufa Sports pen advertising deal

Bundesliga newcomers SV Darmstadt 98 have reportedly entered into a new advertising sales partnership with Ufa Sports.

The German agency, recently acquired by Lagardere Unlimited, will market the club’s perimeter board advertising from next season, according to Sponsors.de

The contract is reported to have been awarded on a non-exclusive basis, with Ufa Sports paying no upfront guarantee.

According to Sponsors,  Darmstadt are currently weighing up the possibility of switching from static to LED perimeter boards from next year, in line with the majority of Germany’s other top-tier soccer sides.

SV Darmstadt 98 secured promotion to Germany’s top-flight by finishing second in the 2.Bundesliga last term.