Sure expands Ashes sponsorship ahead of hot summer

28 April 2009 | Posted in Sponsorship, Cricket | By Adam Fraser

Sure Men, the Unilever-owned deodorant brand, has expanded its sponsorship of cricket and will feature heavily throughout this summer's Ashes series between England and Australia.

Sure has already tied England star Andrew Flintoff to a personal endorsement deal which will run until the end of the series, the most prestigious series on the cricketing calendar. Now the company has secured significant branding, advertising, corporate hospitality and sampling presence at every Ashes venue for the summer.

The seven-figure deal, brokered between Sure and Test Match Grounds (TMG), the organisation of seven leading English cricket grounds, sees Sure join Betfair, Volkswagen and Adidas as TMG sponsors.

The Ashes Series starts in the first week of July.