Superstar Rossi signs a Monster deal with energy drink suppliers

Eight-time MotoGP world champion Valentino Rossi has signed a new two-year helmet sponsorship deal with energy drink Monster initially worth some US$3.2 million, which could also see the Italian earn an extra US$650k if he retains his MotoGP title.

Valentino Rossi has agreed a deal with MonsterLength of contract: 2 years| Annualised value: US$1.6 million | Overall value: US$3.85m

Eight-time MotoGP world champion Valentino Rossi has signed a new two-year helmet sponsorship deal with energy drink Monster.

Rossi, formerly of Honda and now Yamaha's star rider, put rumours of a possible move to Formula One to bed - temporarily at least - by signing a new deal with the Japanese team last year.

2008 also saw him settle a long-running dispute with the Italian tax authorities, in which he paid a reported US$45 million in tax for past earnings. The authorites had previously announced that they were investigating a possible US$160 million owed by the rider.

The Monster deal, initially worth some US$3.2 million to Rossi, could also see the Italian earn an extra US$650,000 if he retains his MotoGP title.

A range of Monster-Rossi accessories will be released as part of the deal, which sees the energy drink suppliers switch its backing from Kawasaki rider John Hopkins.
 
Though the deal, like Rossi's Yamaha contract, secures his presence in MotoGP for another two seasons, he claims he is unlikely to feature in the sport beyond that. "I will ride until I'm 31 or 32 at most," the 29-year-old has said.

"I will look for new stimuli in the next few seasons, but for now I am fully motivated."