Suning Holdings Group – the Chinese conglomerate that acquired a 69 per cent stake in Inter Milan in June – has entered into a wide-ranging sponsorship agreement with the Serie A soccer side.
As part of the agreement, Suning have been granted naming rights to both the club’s training ground and the club’s youth training centre.
Both facilities will commemorate former Inter Milan owners: the club’s main training facility will henceforth be known as ‘The Suning Training Centre in memory of Angelo Moratti’, while the youth centre will be renamed ‘The Suning Training Centre in memory of Giacinto Facchetti.’
Inter Milan have also confirmed that Suning will become the official training apparel partner for the senior and junior teams.
Suning are set to receive considerable exposure at the San Siro and Inter’s training facilities. Company branding will feature on pitch-side advertising boards, during press conferences and on the San Siro’s tunnel entrance.
The agreement is effective immediately.
“As one of the most popular foreign clubs in China, our partnership with Inter will allow us to boost our brand awareness and brand recognition in China and other strategic markets in Asia,” Sun Weimin, vice-chairman for Suning Commerce Group, said. “It will also help to establish the Suning.com brand in Europe and we look forward to activating this activity together with Inter in the future.”
Michael Gandler, Inter's chief revenue officer, added: “This partnership is an important step for Inter as we continue to more effectively monetise the value of our assets. Through this partnership Suning can expect major branding opportunities, increased global media coverage and direct fan engagement on Inter’s digital and media platforms. We also expect to further develop other core areas of our business through Suning including, e-commerce, retail and media.”
Inter Milan have endured a difficult start to their 2016/17 campaign. They currently sit seventh in the table, having won just eight of their opening 17 games.