Sunexpress lands three Bundesliga deals

Turkish airline sponsors Bayer Leverkusen, Eintracht Frankfurt and Hannover 96.

Sunexpress lands three Bundesliga deals

Turkish airline Sunexpress has marked its return to German soccer by securing deals with three Bundesliga outfits.

Top-tier sides Bayer Leverkusen, Eintracht Frankfurt and Hannover 96 will all be sponsored by the airline for the next two seasons, with industry observer Sponsors.de reporting that the tie-ups are likely to cost Sunexpress a total of €1 million over that period.

The three clubs will promote Sunexpress across their digital and social channels, as well as offering TV-relevant in-stadium advertising spots. Sunexpress will also run a fan activation campaign, giving supporters the chance to win flights to various destinations.

The carrier had previously made a big push into German soccer in the 2012/13 season, when it partnered with eight clubs from across the Bundesliga, 2. Bundesliga and 3. Liga.