Rolling sports business news wrap: Every deal, every day

Top story: Sunderland takeover bid reportedly being fronted by Hull owner.

Rolling sports business news wrap: Every deal, every day

Getty Images

Soccer: Adam Pearson, owner of top flight English rugby league outfit Hull FC, is heading a consortium trying to buy crisis club Sunderland, according to a report in the Sun.

According to the English tabloid, Pearson and his team have approached Black Cats owner Ellis Short and are now one of two live bidders for the Black Cats, who have been relegated to England's third tier, League One. 


  1. Arsenal look to the future with BYD deal

  2. AMI nets La Liga rights in European and Asian markets

  3. Derek Chang named chief executive of NBA China

  4. Steph Curry teams up with Sony for production company launch

  5. Bayern Munich forms surprise NBA 2K esports team

  6. Green Bay Packers star Aaron Rodgers invests in Milwaukee Bucks

Pearson’s backers have not been revealed but their offer is reportedly better than the local consortium previously in talks with Short.

Pearson has worked in soccer at Leeds United, Hull City, Sheffield Wednesday and Derby County. The 53-year-old enjoyed most success in his time with Hull's soccer outfit as he guided the club to two promotions.

In a bid to speed up the sale Short has told buyers he will waive the debts owed, however there is a further bank debt that needs to be cleared as part of the sale.

In France, Ligue 2 club AJ Auxerre have renewed their partnership with Groupama for another three years, with the insurance company becoming the club’s official sponsor until 2021.

Elsewhere, African online sports betting company SportPesa has renewed its title sponsorship of the Kenyan Premier League soccer competition. Under the new three-year deal, Kenya’s top tier will be known as the SportPesa Premier League.

In Italy, Cristiana Girelli, Brescia Femminile and Italian national team striker, has signed an endoresement deal with Puma

Football: Fresh off becoming the National Football League's (NFL) official pizza, Pizza Hut has signed Pittsburgh Steelers wide receiver JuJu Smith-Schuster to a one-off deal where he will only be activated in association with this week's 2018 NFL Draft.

ARC Group, the owner and operator of the Dick's Wings & Grill restaurant chain, has entered into a sponsorship agreement with the National Arena League franchise Jacksonville Sharks.

Basketball: STATS, the sports data and intelligence firm, has announced a two-year contract to become the official data provider for the BIG3, the professional 3x3 basketball league founded by rapper Ice Cube.

Cycling: Wahoo Fitness has announced a two-season partnership with British UCI Continental team JLT Condor.

Table tennis: The International Table Tennis Federation (ITTF) has extended its title sponsorship deal for the Women’s World Cup with Chinese leisure food company Uncle Pop for the for another three years.

Hockey: Merchant Gourmet and England & GB Hockey have announced a new three-year sponsorship deal. 

Figure skating: US Figure Skating and NBC have signed a new rights agreement for domestic and international events through 2026.

Horse racing: Coral has extended its sponsorship of the Coral-Eclipse at Sandown Park for a further five years with this year's renewal worth a record UK£750,000. According to SportingLife, the prize money increase of UK£250,000 above last year's figure is a direct result of this deal and sees investment by Coral and The Jockey Club.

Mascot of the day 

Jack McLinden, a 14-year-old Everton fan made history before the Toffees' Premier League game against Newcastle on Monday by becoming soccer's first 'remote' match-day mascot - with the aid of a robot.

Jack, who has multiple health conditions, was able to chat with the players in the tunnel before experiencing joining the players on the pitch via live panoramic images and sound fed back to his tablet by AV1, a robot made by Norwegian firm No Isolation to help youngsters with long-term illness battle loneliness and attend school from home.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story