StubHub adds Everton to Premier League portfolio

Everton has become the second Premier League side this month to enter into a partnership with secondary ticketing company StubHub.

Everton has become the second Premier League side this month to enter into a partnership with secondary ticketing company StubHub.

The three-year deal, officially announced on Monday after initial reports surfaced earlier in July, sees the Ebay-owned company become the club’s official secondary ticket partner.

StubHub, which recently signed with Everton’s Premier League rivals Sunderland, will offer a safe and secure platform for Everton season ticket holders to sell unwanted tickets to home fixtures, directly to other fans, through its UK website.

The company will also work closely with the club to ensure a seamless service by setting up a dedicated StubHub pick-up point located at the Bullens Road Box Office at Goodison Park, where buyers can collect their tickets on match days.  

Financial terms were not released and early reports the deal was worth UK£1.7 million have since been refuted by StubHub, however a club statement said ‘the groundbreaking partnership is the largest commercial deal, excluding shirt sponsorship and retail, in the club’s history’.

Everton’s commercial director Dave Biggar said of the deal: “StubHub enters the UK market with a great track record working with major sports brands in the US. It was important for us to find a partner who takes the fan experience as seriously as we do. StubHub’s focus on service, plus the support provided online, over the phone and in person at the stadium, made it the natural choice for us.”

Brigitte Ricou-Bellan, international general manager at StubHub added: “As a new entrant to the UK market, we are always keen to team up with powerful brands such as Everton who enjoy a passionate supporter base. We share their passion for serving fans and we look forward to working with the club to bring a best-in-class marketplace and experience to their supporters. “

“This deal is ground-breaking in the industry as it removes restrictions on sales, putting the power back into the hands of the fans. We are confident that our approach to ticketing and e-commerce will be beneficial to the club, the industry, and most importantly, supporters.”