English soccer club Stoke City have confirmed Top Eleven as their first official sleeve sponsor.
As part of the multi-year agreement, the logo of the soccer management game will appear on the left sleeve of the Potters’ first team, U23s, and ladies’ shirts from the beginning of next season.
From the 2017/18 Premier League season onwards, teams competing in English soccer’s top flight will be entitled to a secondary sponsor on one sleeve, and Stoke are the first club to strike a deal with a new brand.
The partnership with Top Eleven will not affect City’s agreement with principal shirt sponsor Bet365, which will continue to have its logo imprinted on the front of the team’s new shirts.
“Top Eleven are at the forefront of the football mobile games industry and they recognise the global reach that entering into a multi-year agreement with Stoke City gives them,” said Tony Scholes, Stoke City’s chief executive.
“We are delighted to become the first Premier League club to attract an entirely new commercial partner as official sleeve partner and we look forward to a long and successful association with Nordeus and their Top Eleven football management game.”
Branko Milutiniović, chief executive of Nordeus, the mobile games developer that launched Top Eleven, added: "We are really proud to partner with Stoke City, one of the oldest football clubs in the world. Top Eleven players build their club from scratch and have the opportunity to manage their team for years.
“We are one of the longest-lasting mobile football games on the market and we believe that Stoke City's long history through the football ages represents a story our millions of players will relate to."
Stoke City are 14th in the Premier League, and play their final fixture of the season against Southampton on Sunday.