Star Sports has acquired the media rights for Ultimate Table Tennis (UTT).
The Indian pay-TV group will be the official broadcaster of the inaugural edition of India’s first-ever professional table tennis league.
The competition will be aired on the company’s Star Sports Select 2 and Star Sports Select 2 HD channels, and will also be streamed live on Star India’s digital platform Hotstar.
The UTT league will feature 24 of India’s best table tennis players and 24 leading international players split between six franchises. Each team will be made up of eight players consisting of four men and four women, with an equal mix of Indian and overseas players.
“We are delighted to have Star Sports on board as the official broadcaster for the Ultimate Table Tennis,” said Vita Dani, owner of UTT. “This will help take the league to a larger audience and give them the best viewer experience. We believe that the sport will get a wider reach and viewership than ever through this association.”
A Star India spokesperson added: “At Star Sports, we are committed to nurturing a multi-sport culture in India. Bringing fans closer to table tennis through the Ultimate Table Tennis league is a step forward in that direction.
“Our understanding of the sporting landscape in the country and, more importantly, our everyday connect with the Indian sports fan helps us showcase compelling content. We believe that the Ultimate Table Tennis league will generate widespread interest for the sport and provide global exposure to talented Indian players.”
The UTT league will be staged in the Indian cities of Chennai, Delhi and Mumbai, and will take place between 13th and 30th July.