The St Louis Blues of the National Hockey League (NHL) have agreed an arena naming rights deal with US car rental company Enterprise.
The 15-year contract will see the Missouri-based franchise’s 18,000-seater home renamed the Enterprise Center. The company, which was founded in St Louis, will also benefit from interior and exterior signage featuring its logo.
The agreement will come into effect on 1st July, and will see Enterprise replace discount brokerage firm Scottrade as the arena’s naming rights partner, ending an association that dates back to 2006.
“We are thrilled to have two St Louis institutions extend their partnership with this naming rights agreement,” said St Louis Blues chairman Tom Stillman. "The Blues and Enterprise were born in St Louis and have enjoyed more than a half century of success in this community.”
The deal also enhances Enterprise’s ice hockey portfolio, which includes a partnership with the NHL stretching nearly a decade.
"This new partnership is a natural fit – the Blues and Enterprise are St Louis originals," said Jo Ann Taylor Kindle, president of the Enterprise Holdings Foundation, as well as a member of the St Louis Blues' ownership group.
“St Louis means a lot to our company – it's where my family founded our business and where many of our employees and customers live and work.”
The Blues finished fifth in the NHL’s Central Division in 2017/18, missing out on the season-ending play-offs for the first time since the 2010/11 campaign.