Tottenham Hotspur midfielder Victor Wanyama has signed a personal endorsement deal with telecommunications company Safaricom.
Wanyama, the captain of Kenya’s national soccer side, will act as a brand ambassador for the Kenyan organisation, lending his image to a countrywide campaign in print and in video. The promotion is called Twaweza, which has already been activated across social media platforms under the #twaweza.
The 25-year-old also hopes to collaborate with Safaricom to improve grassroots soccer in the African nation. Neither the financial terms nor the duration of the contract have been released. However, local outlet Tuko reports that the agreement is a multi-million shilling deal that will run for two years.
Wanyama, who had spells at Scottish club Celtic and Belgium’s Beerschot AC, moved from Premier League side Southampton to rivals Tottenham Hotspur in the summer of 2016 for a fee of UK11 million (US$14 million). The destructive midfielder made 36 appearances for the north London club in his debut season, netting four goals.