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Sprinter Fraser-Pryce renews with sponsor

17 October 2013 | Posted in Personal Endorsement, Athletics, Caribbean, | By Michael Long

Sprinter Fraser-Pryce renews with sponsor

Jamaican sprinter Shelly-Ann Fraser-Pryce has extended her personal sponsorship deal with GraceKennedy.

The reigning Olympic and world 100m champion will continue to serve as an ambassador for the Caribbean conglomerate until 2017. It is the fourth time she has renewed the contract, which began in 2008.

As part of the relationship GraceKennedy has pledged to raise up to JAM$1 million (around US$9,600) for Fraser-Pryce’s Pocket Rocket Foundation, which she launched in May.

At a signing ceremony in Kingston on Wednesday Michael Ranglin, the chief executive of GraceKennedy Foods, handed over a cheque for US$686,157 (US$6,602), a sum raised from sales of the Grace Vienna Sausage brand Fraser-Pryce endorses.

"It has been one of those relationships that I hold most dear to my heart, because it's a family and whenever I am here I am comfortable, so to be able to extend our contract to 2017 is a blessing,” Fraser-Pryce told the Jamaica Gleaner.

“It's a relationship that I hope will continue growing from strength to strength and I look forward to working together as a team.”

One of Jamaica’s greatest ever female athletes, the 26-year-old Fraser-Pryce won three gold medals at the IAAF World Championships in Moscow earlier this year, adding to the two she won at the previous edition in Beijing in 2009. She also has two Olympic golds and two silvers to her name.

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