Uefa has appointed Sportfive to market the media rights for Euro 2012 in 49 territories across Asia and Oceania.
Sportfive will be the exclusive sales agency for the tournament throughout Oceania and in all Asian markets except Brunei Darussalam, Indonesia, Japan and Malaysia. The deal also covers the rights to media rights to the 2011 and 2013 Uefa European Under 21 Championships and Uefa Women’s Euro 2013. The agency will be expects to exploit these rights across a range of media platforms, including internet and mobile distribution as well as traditional free-to-air and pay television outlets.
Vincent Tong Cuong, the chief operating officer of Sportfive International, spoke of the honour of being selected by Uefa, adding: The appointment confirms our strong media presence on the international market and I have every confidence in our teams to deliver outstanding agency services and the highest levels of professionalism throughout the entire sales process."
A statement released by Uefa said: "The appointment of Sportfive further confirms UEFA's global media sales strategy to secure the best possible partners, being broadcasters directly or agencies, in order to ensure the most consistent and robust distribution of Uefa Euro 2012 broadcast rights worldwide."
Sportfive was also responsible for marketing the international media rights to Uefa Euro 2008. Recently, the company moved its International Business Unit to Geneva, Switzerland, a decision partly motivated by the benefits of being closer to Uefa's headquarters in Nyon.