Sportfive sells Slovakian Olympic rights
Sportfive, the sports marketing agency that holds the media rights to the next two editions of the Olympic Games in 40 European territories, has awarded the Slovakian broadcast rights to the 2014 and 2016 Olympic Games to three different Slovakian networks.
The free-to-air television rights for the majority of the events at Sochi 2014, in addition to all the events at Rio 2016, have been awarded to national public broadcaster Rozhlas a Televizia Slvenska (RTVS). Furthermore, RTVS has acquired radio rights to both Olympic Games.
Private television station Markíza has acquired the rights to broadcast one discipline from the 2014 winter Olympic Games in Sochi on a free-to-air basis in addition to the pay-television, video-on-demand and internet rights to both editions of the Games.
Lastly, Nova Group has secured the pay-television rights to all events taking place at Sochi 2014 and Rio 2016.
According to an official press release, 'The deal with Markiza signifies the first time that a commercial broadcaster will cover the Olympic Games in Slovakia, whilst the agreement with Nova Group represents an additional milestone, as both Games will now also be covered on pay-TV.
"We are delighted to sign agreements with these three partners in Slovakia," said Sportfive chief executive Shaila-Ann Rao. "It is exciting to enter a new chapter of broadcast history in this territory and we hope that viewers in Slovakia will enjoy the wider selection of platforms from which to follow the sports, as well as the increased overall exposure of the Games.”
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