Sportfive sells Olympic rights in Israel

23 August 2012 | Posted in Agencies, Broadcast, Olympics, Europe, Global | By David Cushnan

The Sports Channel has acquired the Israeli broadcast rights for the 2014 and 2016 Olympic Games.

The rights have been sold by Sportfive, which is selling rights to the 2014/2016 Games in 40 European territories after striking a US$315 million deal with the International Olympic Committee in February 2009.

• Olympic deal with Sportfive valued at more than US$300 million
• Sportfive awards 2014 and 2016 Olympic rights to VRT

Shaila-Ann Rao, chief executive of Sportfive, said: "We are confident that The Sports Channel will ensure top quality and innovative live coverage and excellent programming at both events.”

The Sports Channel has been awarded free-to-air, pay TV, pay-per-view TV, video-on-demand TV, internet, mobile and radio rights in Israel.

'Substantial' coverage will be on free-to-air TV according to a Sportfive statement, with additional coverage of the Sochi 2014 winter Games and Rio 2016 summer Olympics split over a variety of platforms.

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