The Sports Channel has acquired the Israeli broadcast rights for the 2014 and 2016 Olympic Games.
The rights have been sold by Sportfive, which is selling rights to the 2014/2016 Games in 40 European territories after striking a US$315 million deal with the International Olympic Committee in February 2009.
- Olympic deal with Sportfive valued at more than US$300 million
- Sportfive awards 2014 and 2016 Olympic rights to VRT
Shaila-Ann Rao, chief executive of Sportfive, said: "We are confident that The Sports Channel will ensure top quality and innovative live coverage and excellent programming at both events.”
The Sports Channel has been awarded free-to-air, pay TV, pay-per-view TV, video-on-demand TV, internet, mobile and radio rights in Israel.
'Substantial' coverage will be on free-to-air TV according to a Sportfive statement, with additional coverage of the Sochi 2014 winter Games and Rio 2016 summer Olympics split over a variety of platforms.