Global sports marketing agency Sportfive has agreed a marketing partnership with France’s premier handball league, the Ligue Nationale de Handball (LNH).
According to an official press release, the deal will see Sportfive, a subsidiary of Lagardère Unlimited, commercialise ‘particular marketing rights’ of LNH-organised competitions – although exactly what those marketing rights are remains unclear.
Sportfive’s appointment follows the LNH’s non-exclusive agreement with Infront Sports & Media last week, which covers the body’s top-tier men’s competition, D1 Masculine; the French League Cup, the ‘Coupe de la Ligue’; and the French Super Cup, known within France as the ‘Trophée des Champions’.
Philippe Bernat-Salles, president of the Ligue Nationale de Handball, said: “Reaching such an agreement with Sportfive is perfectly in line with our goal of assisting and ensuring the attractiveness of handball. This partnership will allow us to take advantage of Sportfive’s expertise to market our premium rights as well as participating in on-going discussions on the development of our events”.
Vincent Tong Cuong, managing director of Sportfive France, added: “Sportfive is proud to become a trusted partner of the LNH to be able to contribute to the expansion of a major discipline in the French sporting environment. Our respective teams are already hard at work on subjects that will enhance the attractiveness of this sport and of the LNH.”