Sportech teams up with Sportradar for US gambling push

Betting technology firm to offer company’s sports products to US operators.

Sportech teams up with Sportradar for US gambling push

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Sportech, the UK-based betting technology company, has agreed a commercial deal in the US with sports data and integrity firm Sportradar after last month’s US Supreme Court ruling on the legalisation of sports gambling.

The agreement will allow Sportech to offer Sportradar’s sports betting product portfolio – including pre-match and in-play betting services, content, trading tools, and risk management services – to its network of 90 licensed operators in states where sports betting is declared legal.

In addition, Sportech said it has plans to deploy Sportradar’s turnkey sports betting platform in Connecticut should the state pass legislation.

According to The Times newspaper, Sportech has been looking at US suppliers for five months and finalised a deal with Sportradar in the wake of the US Supreme Court ruling.

Sportech chief executive Andrew Gaughan said: “We are poised to deliver a world class sports betting experience to our business clients across the US and within our 16 Connecticut locations and through our online and mobile channels, when legislation permits."

"We're excited to partner with Sportech, a company that shares our vision of how the US betting market will unfold and who are well positioned to capitalise on that market with existing gaming licenses and a strong customer base," added Neale Deeley, vice president of gaming sales at Sportradar. "Our turnkey solutions and market leading bookmaker services will accelerate their sportsbook offering and provide them with a strong advantage as other states pass sports betting legislation."