German free-to-air TV channel Sport1 has agreed a three-year deal with boxing promoter Team Sauerland.
Under the terms of the new partnership, the German sports channel will broadcast 20 Team Sauerland events, including 100 fights per year from 2018 until 2020, on its free-TV and digital platforms.
“Team Sauerland has been continuously on free-to-air television in Germany since 1992,” said Kalle Sauerland of Team Sauerland. “We are delighted to continue that tradition and provide the sport with a huge free-to-air presence over the next three years. With a total of at least 60 free-to-air events with German participation until 2020 we now have a perfect platform for our current stars and the next generation of boxing heroes.”
Olaf Schröder, chairman of Sport1, added: “Thanks to this extensive and exclusive partnership with Team Sauerland, Sport1 is set to become the new home for all boxing fans in the German-speaking countries. Together with Team Sauerland, we are opening the next chapter for boxing in Germany. As the leading sports dedicated platform, we will showcase this popular sport with its present and future stars, not only with extensive live broadcasts on free-TV but also on all digital platforms, giving it even more of the spotlight.”
“This 360-degree approach on free-to-air television will help boxing win many new fans and make sure it stays where it belongs: among the top three TV sports in Germany,” said promoter Nisse Sauerland. “Team Sauerland’s young talent pool has never been so strong. This historic deal with Sport1 will give our fighters never-seen-before exposure and the unique chance to fight their way to the top and win the hearts of the public.”