Our rolling sports business news wrap: Every deal, every day

All the sports business deals as they happen throughout the day

Our rolling sports business news wrap: Every deal, every day

Ice hockey: Oak View Group (OVG), which is seeking to bring an National Hockey League (NHL) franchise to Seattle, has filed an official application for an expansion team with the league.

According to the Seattle Times newspaper, the consortium led by billionaire David Bonderman and film producer Jerry Bruckheimer are planning to base the team at a refurbished KeyArena in Seattle and sent the application, as well as a US$10 million (€8.1 milion) fee to the NHL on Tuesday.


Baseball: Chicago White Sox haveannounced that WGN Radio will be their new official radio broadcaster partner from the beginning of the new season. The MLB franchise were left without a radio home after Cumulus Media, parent company of  former game radio broadcaster WLS, announced that it would seek to terminate rights contracts with the Sox and the Chicago Bulls during bankruptcy proceedings.

Formula One: US sports broadcaster ESPN has agreed a deal with Sky Sports to bring the UK pay-television broadcaster’s coverage of the Formula One motor-racing series to its audiences. The deal will commence with the 2018 season after the Disney-owned broadcaster acquired the rights to replace NBC F1 back in October.

Nascar: Brandonbilt Motorsports' #86 car, driven by Brandon Brown, is being paid for a full Xfinity Series race car sponsorship via cryptocurrency marketplace CONO in its own coin. The trade is thought to be the first of its kind in the industry.

Rallycross: Red Bull Global Rallycross Championship (GRC) is headed to Lydden Hill race circuit in England. The track will host the doubleheader season finale 27th-28th October. The event will feature the stars of the GRC along with select wild card entries as the UK takes on the United States for the first time in Red Bull GRC history. 

Cricket: Indian cricketer Hardik Pandya has become a brand ambassador for Zaggle, a payments and group-dining company. As a part of the deal Pandya will be endorsing the firm’s consumer and corporate offerings, which include group dining deals, corporate cards, and rewards and loyalty systems.

Commonwealth Games: Australian commercial broadcaster Seven has been named as an official supplier of the 2018 Gold Coast  Commonwealth Games. Seven had already agreed a deal to cover the event as a joint host broadcaster alongside NEP Group and Sunset+Vine. The latest agreement marks the first time that Seven has sponsored the Games.

Rugby union: Major League Rugby (MLR) has announced Rugby United New York (RUNY) will join the league as an associate member. RUNY will play an exhibition schedule in 2018 before playing a full MLR schedule beginning in 2019.

In other MLR news, New Zealand's Canterbury Rugby Union and Super Rugby franchise Crusaders have extended their reach and taken minority ownership stakes the Seattle Seawolves.

Snooker: OTT service, DAZN has acquired the Canadian rights to a host of major tournaments operated by the World Snooker. The five-year deal will cover the World Snooker Championship, as well as the European Masters, the International Championship and the Champion of Champions. DAZN will start its new snooker broadcast with the Welsh Open, which takes place from 26th February to 6th March.

Golf: The Open has agreed a five-year partnership with whisky distiller Loch Lomond Group for its Loch Lomond Whiskies brand. The partnership also includes support of the Ricoh Women’s British Open and will showcase globally the full range of Loch Lomond Whiskies. It also means the distiller’s innovative and exciting range of single malts will become “The Spirit of The Open”.

Cycling: Independent energy supplier OVO Energy has signed a two year commitment as to continue as title sponsor of Britain’s largest professional cycling events: Tour of Britain, Women’s Tour and, for the first time take on title sponsorship of the Energy Tour Series.

Squash: The 2018 Canary Wharf Classic has announced partnerships with Veblen Wine and Ashmax Associates - which will see both organisations become associate sponsors of the PSA M100 tournament held at London’s East Wintergarden 5th-9th March.

Hockey: England Hockey, the national governing body for hockey in England, has announced Pitchero as an endorsed provider of club and league websites. The new partnerships managed by England Hockey will help all clubs and leagues create professional websites whilst saving volunteers hours of time each week with mobile apps management. 

Soccer: In Zimbabwe, three Castle Lager Premier Soccer League clubs, Dynamos; Highlanders; and CAPS United, have signed sponsorship deals with telecommunications company NetOne that sees each club receive US$350,000 each.

Elsewhere, the Indian national hockey team has announced a new five-year shirt sponsorship deal with the state government of Odisha.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story