Sponsorship boost for South African Rugby

FlySafair named body's official domestic airline partner.

Sponsorship boost for South African Rugby

SA Rugby, the governing body for rugby union in South Africa, has selected FlySafair as its official domestic airline partner.

The deal will see the low-cost airline fly the Springboks, South Africa’s national rugby union team, and SA Rugby officials to and from domestic matches for the next three years.

FlySafair succeeds SA Airways, whose deal with SA Rugby ended in December. Financial terms of the agreement have not been disclosed.

The new partnership was launched on Wednesday at OR Tambo International Airport near Johannesburg, where a FlySafair Boeing 737-800 was unveiled bearing the Springbok logo.

“We are absolutely delighted to partner with FlySafair and to welcome the airline to the rugby family,” said Jurie Roux, the chief executive of SA Rugby.

“Safair has been in aviation for more than 50 years, and we see FlySafair as a bright, new and modern player in the South African airline space.”

The new agreement will come as welcome news for SA Rugby, which reported a loss of ZAR23 million (around US$1.76 million) for the last financial year. 

According to Times Live, the body lost some R130 million (US$9.9 million) in sponsorship revenue after its former lead sponsor ABSA decided not to renew its deal at short notice in 2015.