The Scottish Professional Football League (SPFL), Scotland’s organising body for domestic club soccer, has confirmed that British bookmaker Labrokes will remain the title sponsor of its four professional divisions until at least 2020.
The new two-year deal was first reported earlier this month by the BBC, and is thought to be worth a total of UK£5 million (US$6.8 million), which represents an increase on the annual UK£2 million (US$2.7 million) Ladbrokes paid as part of the previous arrangement.
Ladbrokes signed an initial two-year deal with the SPFL in 2015 and penned a one-year extension ahead of the current season.
“We are thrilled that Ladbrokes has chosen to extend their title sponsorship of the SPFL for a further two years,” said Neil Doncaster, chief executive of the SPFL. “We have enjoyed a superb partnership since they first came on board in 2015, and are confident that will continue and flourish until 2020 and hopefully beyond.
“We are also aware of our social responsibilities as a senior professional league in Scotland and will continue to promote a message of responsible gambling in conjunction with Ladbrokes.”
Jim Mullen, chief executive of Ladbrokes Coral Group, added: “We are delighted to be renewing the sponsorship of the SPFL. We knew when we started the sponsorship that we were associating with a sport that is followed with passion and dedication and it has proved to be an excellent partnership.
“In being at the heart of the discussion we also want to make sure that it reflects that gambling should be fun, not a problem, and that is why our continued sponsorship will enable us to promote responsible gambling and work with clubs to ensure that the integrity of the sport is upheld.
“We take our role as a sponsor seriously and we take our role to help customers keep gambling fun just as seriously.”