Southampton seal Brickhill deal

English soccer club announce new two-year deal with Asian trading partner.

Southampton seal Brickhill deal

Top-flight English soccer side Southampton have announced a new two-year partnership with Brickhill Capital Limited.

The global foreign exchange provider will be listed as the Premier League outfit’s official Asian trading partner, and will support the club’s efforts to expand in the region. In return, the collaboration will provide Brickhill with significant international brand exposure through various advertising opportunities.

The partnership was launched on Friday at the team’s Staplewood Campus training ground, at an event attended by Saints players Mario Lemina, Manolo Gabbiadini, Matt Targett and Pierre-Emile Højbjerg. The financial terms of the agreement have not been disclosed.    

“We are extremely pleased to have entered into this partnership with Brickhill Capital,” said David Thomas, Southampton’s commercial director. “Like ourselves, they have a strong reputation for innovation and for developing talent, and they share our ambition of achieving success on a global level.

“We look forward to developing this partnership over the next two years and working with Brickhill Capital as we continue to expand our fanbase in Asia and explore new commercial opportunities across the region.”

Guoxian Chen, chief executive of Brickhill Capital Limited, added: “We are exceptionally proud to partner with such a well-respected and world-renowned club with a significant and growing fan base in Asia. Our partnership with Southampton Football Club is our first-ever sporting partnership and it demonstrates our commitment to expanding our footprint globally. The club has a great reputation for having solid and stable structure, and this is what we value and focus on at Brickhill Capital.

Southampton are ninth in the Premier League with eight points from their opening five games of the season. They play their next fixture at home to Manchester United on Saturday.