Sony enters Barclays Center partnership

12 July 2012 | Posted in Sponsorship, Basketball, North America | By Michael Long

Sony Electronics has signed a technology and sponsorship agreement with the Barclays Center, the new home of the Brooklyn Nets NBA franchise due to open in September.

As part of the deal, Sony Electronics will provide professional HD production technology for use in a state-of-the-art HD broadcast control room, while 600 Sony professional and consumer full HD 1080p screens will be positioned throughout the new US$1 billion arena.
 
In addition, the partnership will include a collaborative marketing effort whereby Sony will benefit from branding throughout the venue and other media, as well as on-site consumer product demonstrations.
 
“Barclays Center and the Brooklyn Nets are delighted to work with Sony, the leading brand in consumer and professional electronics,” said Barclays Center and Brooklyn Nets chief executive Brett Yormark. “Our high quality programming will be processed and displayed on the best equipment in the industry, offering a superior customer experience. Barclays Center will have the most state-of-the-art technology of any sports and entertainment venue in the world.”

• Calvin Klein is seventh founding partner of Barclays Center
• Adidas heading to Brooklyn with the Nets
• Bruce Ratner on building the Barclays Center

Chris Sullivan, national sales manager for sports and public venues at Sony Electronics, added: “Sports and live events are now complete entertainment destinations. Offering the highest-quality video technology is just one element of what it takes to build the type of environment consumers expect when they enter an arena or stadium. Barclays Center is a perfect example of combining technology and the fan experience to create the modern sports and entertainment venue.”

There are seven founding partners of the Barclays Center: Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Ticketmaster. Other major partners include Anheuser-Busch, the Coca-Cola Company, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, Tyco, Willis, and of course naming rights partner Barclays.