Golf’s PGA Tour has renewed its partnership with the Sony Corporation for a further four years.
The deal will see the entertainment company retain the title sponsorship of Hawaii’s PGA Tour event, which will continue to be known as the Sony Open until 2022.
The new agreement will be activated following next year’s edition of the tournament between 8th and 14th January 2018, which will mark the 20th year of Sony’s sponsorship of the competition. The event, which is part of the PGA Tour’s FedEx Cup series, has been held at Waialae Country Club since its debut in 1965.
PGA Tour commissioner Jay Monahan said: “As we approach the 20th anniversary of Sony’s sponsorship of the Sony Open in Hawaii, it’s important to recognise the impact Sony has had on the tournament’s stability, success and growth since 1999.
“We congratulate Sony for reaching this milestone in 2018 as one of our longest continuous tournament sponsors, and we thank them for extending this outstanding partnership for another four years.”
“2018 will be the momentous 20th anniversary of the Sony Open in Hawaii,” said Kazuo Hirai, president and chief executive of Sony Corporation. “I am proud to announce that Sony has decided to renew its sponsorship once again, until 2022. To us, the Sony Open is not just a golf tournament; it has allowed us to provide continuous support to the local Hawaiian community.”