Top story: Sony extends Indian Champions League rights deal

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Top story: Sony extends Indian Champions League rights deal

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Top Story

Sony Pictures Networks India (SPN) has secured an extension to its Uefa Champions League rights deal in the Indian sub-continent.


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The deal to broadcast Europe’s elite soccer club competition, which lasts until the end of the 2020/21 season, includes coverage of the Europa League and Super Cup competitions.

The pay-TV channel will also have exclusive live streaming on its over-the-top (OTT) platform SonyLIV as part of the agreement, with the renewal following their recent sublicensing deal with social media giant Facebook to show La Liga soccer matches.

Uefa director of marketing Guy-Laurent Epstein said: “SPN has been a valued Uefa partner for many years, proving itself as a leader in the broadcast of football content in this passionate and growing market. This deal will ensure comprehensive exposure of the UEFA club competitions across SPN’s various platforms in the region.”

The group stage draw for this season’s Champions League was made on Thursday in Monaco.


W+S Recycling has extended its sponsorship deal with AFC Bournemouth Women for another two years.

Chocolate brand Snickers has extended its sponsorship of the Rocket League Championship Series.

Food producer Eckrich has been announced as the official smoked sausage and deli meat partner of college football side Southern California Trojans.

Snack manufacturer Uncle Ray’s has renewed its partnership as the official potato chip of Minor League Baseball.

German soccer club RB Leipzig have announced a two-year partnership extension with solar technology manufacturer Hanwha Q Cells.

German ice hockey team Augsburg Panthers have renewed their long-term sponsorship deal with energy supplier Stadtwerke Augsburg.

English soccer giants Liverpool are considering a naming rights deal for their new UK£50 million training ground at Kirkby.

German shampoo brand Alpecin has been announced as the official shampoo of cycling’s Tour of Britain.

The Football Association of Wales (FAW) has signed a four-year deal with Polish fintech brand Conotoxia.

Media Rights

Australia’s Channel Ten has won the rights to broadcast coverage of horse racing’s Melbourne Cup from next year.

US network Showtime has extended its partnership with television series Premier Boxing Champions.

US broadcaster ESPN has secured the rights to show coverage of Pro14 rugby across their network for the next three years.

Personal Endorsement

Indian cricketer MS Dhoni has been announced as the brand ambassador for German cybersecurity company WardWiz.

Politics & Governance

International Association of Athletics Federations (IAAF) council member David Okeyo has been banned from athletics for life after being found guilty of siphoning funds from a sponsorship deal between Athletics Kenya and Nike.

New York and Ontario will take part in the second season of Major League Rugby, enabling the schedule to be doubled to 16 games.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story