Société Générale teams up with World Rugby

Private bank extends its relationship with union body through to Japan 2019.

Société Générale teams up with World Rugby

Rugby union's global governing body, World Rugby, has extended its longstanding partnership with Société Générale through to the 2019 Rugby World Cup in Japan.

The private bank will continue to support grassroots rugby while enjoying exposure throughout all official venues across the tournament. In addition, Société Générale will be an official partner of the 2017 World Rugby Awards.

“We are delighted to be extending our longstanding worldwide partnership with Société Générale," said World Rugby chairman Bill Beaumont. "A brand leader, Société Générale shares values of integrity, respect, integrity, discipline and passion with rugby, which have been evident during an association with the sport that stretches back more than 30 years.”

Frederic Oudea, the Société Générale chief executive, added: “This partnership reinforces a longstanding commitment to rugby and demonstrates the group’s forward-looking ambition to be a supporter of all forms of rugby, all around the world.”

The pool draw for Japan 2019 took place on Wednesday, with defending champions New Zealand drawn in Pool B alongside South Africa and Italy, and hosts Japan drawn set to face Scotland and Ireland in the first round.