Sochi 2014 gambles on official lottery partner

19 July 2012 | Posted in Sponsorship, Olympics, Europe | By Michael Long Sochi 2014 gambles on official lottery partner

The Sochi 2014 Winter Olympic and Paralympic Organising Committee has announced Sportlotto Company as an official partner of the Games in the category of traditional lottery gaming programmes.

The deal, signed by Dmitry Chernyshenko, president and chief executive of the Sochi 2014 Organising Committee, and Sergei Korovin, general director of Sportlotto, enables the company to capitalise on its partner status by using the Games logo in its marketing and communications.

Sportlotto LLC is a subsidiary of Sberbank and is the only Russian lottery operator licensed to use Olympic symbols.

As part of the deal, Sportlotto will issue Sochi 2014-branded lottery tickets of 20, 30, 40 and 100 roubles denomination. Over 100 million tickets, each offering buyers the chance to win 10 million roubles, will go on sale from September 2012.

Commenting on the announcement, Korovin said: “This new partnership is a great honour for Sportlotto and will help us to leverage our brand’s heritage. In the 1970s, Sportlotto was the key contributor of funds for the building of infrastructure for the 1980 Olympic Games in Moscow. I am sure that this new collaboration will help us to achieve our goals and help to ensure the success of the Russian Olympic team.”

Chernyshenko added: “This new partnership with Sportlotto confirms that the Sochi 2014 Games is attracting even more market leaders as partners of the Games. The Sportlotto lottery tickets will give every Russian citizen the chance to win a life changing amount of money and a stake in the development of the sport movement in Russia.”

The companies that have signed up to partner the Sochi 2014 Games so far are: Aeroflot, Bosco Sport, MegaFon, Rostelecom, Rosneft, Russian Railways, Sberbank of Russia and Volkswagen Group Rus.

Official Sochi 2014 suppliers announced so far are Avaya, Baltika, Kommersant Publishing house and EF English First, while other suppliers include Abrau-Durso, Adecco Group, Avaya, Exect Business Training, Detech, Kelly Services, Microsoft Rus, Russian Buses - GAZ Group and Scania-Rus.

Picture shows a commemorative coin designed by the Bank of Russia to celebrate the 2014 winter Games being held in Sochi.