US OTT platform Sling TV has become the first live streaming service to offer the National Basketball Association’s (NBA) League Pass.
The NBA’s on-demand video service will now be made available to users through their Sling Orange, Sling Blue or Sling International subscription for an additional US$29 a month.
The move allows Sling TV to offer its customers access to nearly 1,000 live out-of-market NBA games in addition to those available on NBA TV, TNT, ABC, ESPN 3 and local regional sports channels, all of which are already included in a Sling TV subscription.
Sling TV will also roll out Team Pass - a cheaper option for US$18 a month - in the coming weeks, which will give fans access to live regular season games, full game replays and audio broadcasts for one NBA team of their choice.
“By introducing NBA League Pass, along with its Team Pass offering as optional add-ons, we continue to give our customers control over their Sling TV experience,” said Ankit Bishnoi, vice president of content and acquisition strategy at Sling TV. “Our customers appreciate choice in their entertainment, and we continue to deliver on that promise by offering popular content in new ways, at an affordable price.”
As well as the NBA, Sling TV’s broadcast partnerships also provide it with coverage of the National Football League (NFL), National Hockey League (NHL) and various US college sports leagues.