SkyNet has acquired the broadcast rights to England’s Premier League from 2013 to 2016 in Myanmar. The broadcaster has been awarded the live audio-visual rights to all 380 games per season.
The agreement, which marks the first time Premier League rights have been sold in Myanmar on a standalone basis, follows the completion of rights sales in several other foreign territories.
Earlier this week, IMG Media secured the next cycle of Premier League rights in Japan, Vietnam and Mongolia, while MP & Silva got them in Indonesia, New Zealand and 15 Pacific islands.
The Premier League expects to generate around US$8 billion over the course of the coming cycle from the sale of broadcast rights at home and abroad.
Premier League chief executive, Richard Scudamore, said: "We are extremely pleased that SkyNet has chosen to invest in the Premier League and welcome them as a new broadcast partner.”
"We look forward to developing a strong working relationship with them as they showcase the Barclays Premier League to our fans in Myanmar."
SkyNet’s managing director Daw Myint Myint Win added: "Football is the key driver for SkyNet and the acquisition of the BPL rights is the culmination of SkyNet’s comprehensive football offering.”
"We are thrilled to have the opportunity of working with the BPL to develop its popularity in Myanmar. This was the first time the BPL rights were offered to the territory of Myanmar on a standalone basis and, despite intense competition from international companies, SkyNet is delighted to be able to offer the world’s most-followed football league to its viewers."