Sky extends with Pinarello for another year

02 July 2012 | Posted in Sponsorship, Cycling, Europe, Global | By James Emmett

Team Sky Pro Cycling have extended their sponsorship and supply deal with Cicli Pinarello bikes for a further year.

The relationship, which began in 2009, will now run until the end of the 2013 road cycling season and the Italian company will continue to supply the team with bikes until that point.

Although no financial details have been released, the deal is likely to be worth at least US$3.5 million to the British team, who count Bradley Wiggins and Mark Cavendish among their riders, and perhaps more given the rumoured strong interest from rival bike manufacturer Specialized.

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Team Sky’s head of operations Carsten Jeppesen said: “Team Sky are really happy to have Pinarello as a partner and look forward to building upon what is already a really strong working relationship.

“From a performance perspective we have come a long way in the three years we have been working with Pinarello to date. Their dedication to performance and servicing the team really sets them apart.

President of Cicli Pinarello Fausto Pinarello added: “Working with Team Sky has been hugely rewarding for Pinarello in the last three years and we are delighted that the team will again use our bikes during the 2013 season.

“Pinarello and Team Sky have worked closely together to develop our bikes and we’re proud to have played a part in Team Sky becoming the best team in the world. 2012 has been a great season so far but there is so much more to come in the near and long-term future.

Team Sky will use the Dogma 2 road race bike and the Graal time trial bike at this year’s Tour de France, which began on 30th June.

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