Pay-TV broadcaster Sky Sports has reached an agreement with the International Cricket Council (ICC) to televise the upcoming 2017 ICC Women’s World Cup, which is being hosted by England and Wales.
The deal will see Sky Sports become the first UK broadcaster show all 31 games of the flagship limited-overs cricket tournament, with all matches available on television and across the company’s digital platforms.
The 2017 ICC Women’s World Cup will feature the top eight one-day international teams in women’s cricket, and will take place between 24th June and 23rd July.
Bryan Henderson, Sky Sports’ head of cricket, said: “Sky’s commitment to show every ball of the ICC Women’s World Cup gives the tournament the platform it deserves, enabling our viewers to get behind their team like never before and cheer on England as the home nation. We hope our coverage of the tournament will inspire the next generation of cricketers and encourage women of all ages to pick up a cricket bat.”
The ICC’s head of broadcast, Aarti Dabas, added: “The ICC is committed to accelerating the global growth of women’s cricket and our unprecedented broadcast plans for the ICC Women’s World Cup, producing live coverage of all 31 games for the first ever time, is a crucial part of that.
“Sky is an important broadcast partner of the ICC and our shared ambition for the women’s game means more fans than ever before can watch this event.”
Sky Sports will also be the broadcasting home of this summer’s 2017 Kia Super League, a women’s domestic Twenty20 competition staged across England and Wales.