UK broadcaster Sky Sports has retained the rights to the Masters, golf’s first major championship of the year.
The pay-TV giant will show live coverage from all four days of the tournament, which is staged annually at Augusta National Golf Club in Georgia, USA.
2018 will mark the eighth consecutive year that Sky Sports has covered the Masters, and the championship will be one of more than 100 tournaments on the broadcaster’s dedicated golf channel, along with the US Open and The Open majors, all five women’s majors and the Ryder Cup team competition.
The deal represents a major win for Sky Sports after it was dealt a significant blow in July last year, when it lost the rights to the US PGA Championship for the first time in a decade, just days after launching its new golf channel.
“This is fantastic news and our viewers can look forward to another special week at Augusta National,” said Barney Francis, managing director of Sky Sports. “The Masters is a magical event played on a magnificent golf course. I believe our award-winning coverage and dedicated golf channel will give the best platform for a memorable tournament as part of a tremendous year of golf on Sky Sports.”
This year’s edition of the Masters takes place between 5th and 8th April, when Spain’s Sergio Garcia will be aiming to defend a title he won for the first time in 2017.